Search Engine Optimization

Inbound Marketing increases brand awareness and lead generation!

Search Engine Optimization (SEO) helps your site rank well in search engines targeting keyword phrases, user intent and search trends of your prospects. Big Picture Web Design uses "White Hat" SEO. Optimization strategies, focusing on a human audience opposed to search engines yet following search engine rules. "Black Hat" Search Engine Optimization does the opposite. Typical SEO results are 90+% of the client's targeted keyword phrases land on the first 2 pages of search engines when following effective strategies over time. Search Engine Optimization is not a quick fix, but a long term ongoing tactic.

SEO struggles?

Search Engine Optimization creates brand awareness via increase traffic. But what happens if SEO efforts rank your site well, increases awareness, but visitors leave the site on the same page they entered? Or the visitors go through your site, but aren't contacting you. In both cases, this happens after they've clicked through as a result of SEO. Conversion rate optimization (CRO) is the solution. A tactic used with Search Engine Optimization to get a site visitor to engage the business on some level - filling out a form, download a white paper in exchange for the prospect's email etc.

Either you have a web site, but it's not found in search engines or it's not converting. Or you don't have a site and you need one implementing SEO strategies.

Give us Access, We'll Do the Rest!

Search Engine Optimization services include easy to read monthly marketing reports. Depending on the type of site that you have or will be designed (during which SEO should be considered), dictates how much access we have to your code and in turn the level of optimization that can be done.

SEO Tactics

Optimization
  • Monthly Keyword research.
  • Analyze Top 3 Competitors.
  • Diagnostics, Optimize source code.
  • 7 Monthly performance reports.
Conversion
  • Conversion Optimization.
  • A/B landing page testing.
  • SEO copy writing/optimization.
  • Re-Marketing.
Pay-Per Click Ads
  • Keyword/cost analysis.
  • Competitive analysis.
  • Campaign creation.
  • Ad creation.
  • Setup/Create landing pages.
Social Media
  • Setup Facebook/Twitter.
  • Create and schedule Facebook/Twitter updates.
  • Monthly performance report

SEO is one of several services:

Eye catching Logos help establish your brand! Need logo design for print or web? Use this in conjunction with your web site project or as a stand alone.

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Hands free web hosting. Big Picture Web Design manages the web hosting for you, the set-up, server maintenance and ongoing support!

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Mobile friendly sites help search engine optimization efforts. They're favored in mobile rankings. Broaden your reach for prospects on the go!

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